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Die Fokusgruppen-Methode als Instrument in der Umwelt- und Nachhaltigkeitsforschung
The present working paper introduces the focus group method. The paper describes when, why and how to use focus groups in research projects and gives examples for the use of focus groups in the area of environmental and sustainability research. The authors point out the methodological experiences from two research projects where they worked with focus groups in different research contexts.
The focus group is a special type of group interview. Participants are selected because they have certain characteristics in common that relate to the research topic (e.g. lifestyle or profession). Each group has six to ten participants and is conducted by a skilled interviewer. The purpose of a focus group is to better understand how people feel or think about an issue, product or service. Focus groups work particularly well to determine the perceptions, feelings and motivations of people or to evaluate strategiesand concepts. The method is often used to generate or evaluate hypotheses and ideas.
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Henseling, Christine; Hahn, Tobias und Nolting, Katrin (2006): Die Fokusgruppen-Methode als Instrument in der Umwelt- und Nachhaltigkeitsforschung. WerkstattBericht Nr. 82. Berlin: IZT – Institut für Zukunftsstudien und Technologiebewertung.
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