Entwicklung und zukünftige Bedeutung mobiler Multimediadienste. Abschlussbericht im Auftrag des Bundesministeriums für Wirtschaft und Technologie
Concerning the development of mobile communication Germany (and Europe as a whole) have an excellent starting position, even in comparison to the United States and Japan. This encouraging statement though is merely a snap-shot, because technical foundations as well as the markets, their framework conditions and the positioning of actors in the field change extremely fast. The step towards mobile multimedia services which now becomes possible is not just of significant economic importance for the branches of manufacturers and contractors. Such services can - similar to the first 'development jumps' of IC-Technologies and later on the expansion of the Internet - operate as an innovation force in a multitude of branches and develop a correspondingly high macro-economic potential. But which services stand out from the multitude? How can the development of mobile communication be supported - especially by economically sustainable and user friendly applications? Are there 'killer applications' for the mobile Internet? The present study 'Development and Future Importance of Mobile Multimedia Services' was conducted jointly by three research institutes commissioned by the German Federal Ministry of Economy and Technology. Starting point was the hypothesis that the decisive success factor will be multifaceted service offers which meet customers' demands. For this reason two main points are to be particularly emphasised - the point of view of small contractors in the value-added chain and the analysis of concrete possibilities of use of mobile multimedia services from the perspective of the end user. A central part of the study was the results of an online-questionnaire with more than 600 participating small and medium-sized content providers and multimedia agencies. This approach makes use of the knowledge and market-know-how of a considerable number of actors, who in close neighbourhood to the newly developing business field 'M-Business', have already gathered concrete experiences. This research is meant to contrast and complement various other studies that concentrate primarily on the strategies of few global 'players' as well as questions of technology and infrastructure. The results show a structured picture of the several fields of application and allow a differentiation between the general evaluation of market development and personal readiness to use services. Depending on the application field, up to a third of the participants could imagine to come in as commercial providers; especially enterprise-related business fields are evaluated highly. The second focus of the study was 'scenarios of use'. They devide into the central application fields financial services, shopping, entertainment, information services, health and wellness, learning, work and security services and telematics. Location Based Services as a cross-section topic will be reviewed recapitulatory. Starting from the analysis of the actual State of the Art, the perspectives taken by the providers and the results of the online-survey, scenarios for a medium term planning interval (from ca. 2005 on) were developed; hereby not only the probable mainstream was considered, but also chances in several 'niches'. The analysis of these scenarios aims at the requirements and effects, especially the economic potentials as well as possible implications for the labour market and qualification.
Oertel, Britta; Beyer, Lothar; Heinze, Michael; Henseling, Stefan; Kuom, Matthias; Paul Hansjürgen; Scheermesser, Mandy und Steinmüller, Karlheinz (2001): Entwicklung und zukünftige Bedeutung mobiler Multimediadienste. Abschlussbericht im Auftrag des Bundesministeriums für Wirtschaft und Technologie. WerkstattBericht Nr. 49. Berlin: IZT – Institut für Zukunftsstudien und Technologiebewertung. Download (2.2 MB)