Weitere Informationen

WerkstattBericht

With regard to the rationale of a sustainable development, those innovation processes
are of relevance which at the same time contribute to the wealth of our society and to
safeguarding our natural bases of life. In a sustainability perspective, resource efficiency
and pollution reduction are crucial demands on any product, process or service
innovation. Against this background, the project will study innovation processes in the
display industry, focussing on the relevance of actorsﾒ cooperations for creating more
value for costumers and stakeholders with less impact on the natural environment, and
on ways how to successfully design such cooperations.The project was focusing at the
following innovation fields relevant for a sustainable development in the display sector:·
- The ADRIA-Project „Advanced Displays Research Integration Actionﾓ of the
des German Flat Panel Display Forum (DFF). ADRIA is a networking building
activity to strengthen competitiveness of the European Flat Panel Industry. A
key element of the project is the development of a European Roadmap for the
display sector.·
- The development and production of new flat panel displays based on OLEDs
(Organic Light-Emitting Diodes). OLEDs are presumed as both technologically
and economically the most promising new flat panel technology. In comparison
with conventional display technologies as e.g. LCDs and plasma displays the
self-luminescent OLEDs are expected to have short response times, lower energy
consumption and lower weights of the related end products.
- The development of sustainable product utilisation systems for electronic paper
(e.paper). The term e-paper summarises different technological options aiming
at highly reflexive, energy saving and flexible displays and , thus, at features
similar to real paper. E-paper has the potential to either substitute conventional
print media like newspapers or to establish new media types.
An integrated methodological approach was developed by means of merging and
adapting different theoretical concepts an theories. This approach allowed for the description
and analysis of the main innovation players and their actions taking into account
the relevant framework conditions. The integration effort comprised the following
concepts and theories:·
- The multi-level concept of the innovation system
- The filled turtle model of potential influencing factors
- The fireworks model of innovation processes
- The enhanced promoters model.
The theory based case studies show following determining factors for ﾓsustainable innovationsﾔ:
It is revealed, that by integrating matters of sustainability at the adequate moment, they
can be included in the innovation process. Though they must be translated into con
te political, legal and financial requirements. To emphasize challenges and chances
is here the main focus.
Furthermore trade association play a new role in the early detection of new business
segments and markets. The findings show, that association can be of vital importance
detecting early technologies. They provide a platform both for moderated and structured
finding processes and to exchange experiences and know-how.
Thirdly the integration of qualified and visionary experts and user is a important factor
to succeed.
Thirdly besides formal cooperation and project structures the success is depending on
an ﾓInnovation Communityﾔ – like-minded innovation promoters cooperating trustfully. A
independent moderator functions as catalyst for the cooperation process. He can mediate
in the case of diverging opinions. Developing a potent and efficient cooperation

• Behrendt, Siegfried; Fichter, Klaus; Nolte, Roland und Kamburow, Christian (Hrsg.)(2008): Nachhaltigkeitsinnovationen in der Display-Industrie. Aktivierung von Umweltentlastungspotenzialen durch Akteurskooperationen in Innovationsprozessen der Display-Branche. WerkstattBericht Nr. 98. Berlin: IZT - Institut für Zukunftsstudien und Technologiebewertung. Download (2.7 MB)