Village Living Conditions in Transition. New Media as a Focal Point

The survey of residents for the overall project has been extended by the IZT to include questions relating to the use and social impact of new media and their effect on the structure of the physical environment.
© IZT
Village Living Conditions in Transition. New Media as a Focal Point
2012 - 2014
Federal Office for Agriculture and Food
  • Johann Heinrich von Thünen-Institut, Bundesforschungsinstitut für Ländliche Räume, Wald und Fischerei, Braunschweig
  • Bergische Universität Wuppertal, Fachbereich Bildungs- und Sozialwissenschaften
  • Hochschule Mittweida, Fakultät Soziale Arbeit
  • Institut für Green Technology und Ländliche Entwicklung, Fachhochschule Südwestfalen
  • Rheinische Friedrich-Wilhelms-Universität Bonn
  • Universität Hohenheim, Institut für Sozialwissenschaften des Agrarbereichs, Fachgebiet Landwirtschaftliche Kommunikations- und Beratungslehre

Overview

The IZT was responsible for the survey of residents and for implementing it by means of personal interviews in the two regions Glasow (Mecklenburg-Vorpommern, district of Pasewalk) and Mildenberg (Brandenburg, district of Zehdenick-Gransee).
The focal points of the investigation on the topic "New Media and Change in Villages" were:

  •  infrastructure, facilities and user typology,
  • village life and networks in the "global village",
  • handling information and communication,
  • entrepreneurship, freelance work and employment with new media,
  • young people . patterns of use and opportunities in rural areas,
  • groups with special needs.

Regarding the methodological approach, the topic of "new media" is fundamentally not specific to one village. This is essentially the result of the function of new media as cross-sector technology for the economy and society. In determining its regional centres for running focus groups and focus interviews, the IZT concentrated on communities in the north and south and on peripheral regions that have fewer connections to higher-ranking centres (in addition to Glasow and Mildenberg, these also include Bockholte in Niedersachsen, Bischoffingen and Kusterdingen in Baden-Wurttemberg and Diepoltskirchen in Bavaria).
The results of the project provide starting points for policy-making in rural areas and for the programme and project-planning of the Federal Ministry for Food, Agriculture and Consumer Protection (Bundesministerium fur Ernahrung, Landwirtschaft und Verbraucherschutz (BMELV).

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