Youth and sustainability
The attitude of young persons to sustainable development is ambivalent: a decreasing interest in environmental topics juxtaposes a high awareness of important social themes. Against this background the project "An insight into youth culture" seeks ways to introduce the concept of Sustainable Development into youth culture. It also seeks approaches to integrate topics from the realm of Sustainable Development into youth culture. Optimized and target-group-specific communication will be first steps to this end. Besides, modes of communications familiar to young persons will be used whereas young people will be addressed in a way characteristic of juveniles. The project aims at new approaches and concepts to communicate Sustainable Development issues closely orientated towards younger people and their interests, their needs and their attitudes.