The project “Peer-Sharing” focuses on innovative online-platforms, which act as an intermediary for peer-to-peer (consumer to consumer) lending, buying or swapping of products or services. At this point peer-to-peer sharing is a niche phenomena, but its dynamic development has been considerable. So far its social-ecological potential has been neglected by research. Here the project ties in. Its goal is to study the ecological effects of peer-to-peer sharing as well as the motivation and barriers of consumers to join. Also it examines the factors which determine the stability and diffusion of peer-to-peer sharing. In living labs and together with four peer-to-peer sharing platforms Airbnb, Kleiderkreisel, Drivy und flinc) the following research is being conducted: business model- and governance analysis, empirical research of consumer behavior, life cycle assessment and capability evaluation. Further more the project cooperates with Ouishare, an international sharing-network and Utopia, an online community for sustainable consumption to establish a thorough exchange with suppliers and users. Events with discussion panels will activate other stakeholders for this topic, especially policy makers and the civil society.
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Peer-to-Peer Sharing - Internetgestützte Geschäftsmodelle für gemeinschaftlichen Konsum als Beitrag zum nachhaltigen Wirtschaften
2015 - 2018
Bundesministerium für Bildung und Forschung (BMBF), Förderprogramm: Sozial-ökologische Forschung (SÖF)

IÖW (Federführung)


More information

The first work report deals with the peer-to-peer sharing and is published on 7/10/15. It can be downloaded for free.   Download

You can get more information about the project on


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