Text analysis, qualitative content analysis, media analysis

Method description

Text analysis or qualitative content analysis refers to the comprehensive examination and coding of all text modules, both individually and in comparison. The results are documented in a comprehensible manner and visualised in an overview. As part of the project work, the IZT carries out press and social media analyses (Twitter), for example, but also analyses Internet information offerings or consumer information with regard to target group orientation, transparency and benefits, among other things.