Environmental and climate protection has a high social and political relevance in Germany as a whole. However, already established behaviour patterns are often not self-explanatory for immigrants from other cultural contexts and with a refugee or migration background. Examples of this are waste separation, energy saving, sustainable consumption or nature conservation.

Simple, easy-to-understand and creative short videos were to be used to convey the essential points in environmental behaviour and for effective climate protection in everyday life. For this purpose, so-called screencasts were created in different languages (German, English, Arabic and Persian/Farsi). As the explanations for the videos are spoken and only little text is shown, the topics are also accessible to illiterate people.

The hosting of the screencasts takes place on the YouTube channel of the IZT. In initial reception centres, refugee shelters and in waiting areas of offices, the link to the video and the QR code were displayed on posters, which can be used to watch the videos via smartphone or tablet. The videos were also linked to the websites of aid organisations. In this way, migrants were offered a low-threshold orientation about some living habits in Germany. The communication of these topics and the underlying environmental principles, norms and conventions is also part of the integration process and can help migrants to find their way more quickly in a new and foreign culture.

The target group of the project was not only people with a refugee or migration background, but also children, young people, illiterate people and people from less educated sections of the population.